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Description of franchise system

Captivating Curves

Diane and Gary Heavin opened the very first Curves Club in 1992. Their brand new fitness concept consisted of strength training, 30-minute fitness circle, and weight loss guidance - all in a relaxed atmosphere that was designed especially for women, and it was an instant success!

Diane always had a passion for exercise and the experience of an advertising executive. The couple soon realized the huge potential of their program and that women everywhere could benefit from Curves. So, they started franchising and soon opened their first franchise outlet in 1995. After only one year, the huge number of 50 clubs were already successfully operating. Today, Curves is present in more than 75 countries all over the world.

We are listed as "The World's Largest Fitness Franchise" in the Guinness World Records But our success story is not just a list of facts. The passion of our customers and franchisees make us what we are. Our concept has already helped millions of women all over the world to get healthier, lose weight, and enjoy their lives. Now, it's up to you to help them!

Franchise concept

Help us spread out the Curves message

Before you start your operation, you'll receive our special tools to get you ready for the new challenge of club ownership. We have developed a special Support Program to provide our franchisees with the support needed, plus a checklist for important initial steps during the club opening.

For a perfect jumpstart, our experts will train you on every aspect of club ownership. Our special, one-week training program Club Camp will be held by experienced professionals from our Head Office. After that, you'll certainly understand our member retention, techniques, and all other Curves club essentials.

Every new franchisee receives our propriety computer program which will introduce you to all essential procedures. After you've opened, we'll provide ongoing support. Our professional website provides resources and tools for the daily club management and provides advertising materials plus external internal and promotions, training materials, and regular updates.

Your personal Area director will be your direct link to our head office and he or she will support you in any issues that may arise. Additionally, you will be able to submit your questions to the Help Staff through our webpage. Our special corporate events are held annually and they will provide you with many information and a lot of inspiration.

Franchise partner profile

Can you handle it?

Starting franchise business with Curves may the best decisions of your life. Our proven systems are designed work efficiently and to maximize your profits. Many people would like to be their own boss. If you believe that you can meet the challenges of ownership, then Curves may be yours . If you want to find out if a Curves franchise is available in your area, contact us now.


fitness and slimming studios for women

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